Brand Discovery: 3INA UV Makeup Collection

Makeup is all about experimenting with new looks, express moods and show different sides of personality. As much as I love my neutrals and pinks, I also adopt some irrational and unconventional trends and tweak them per my liking. So, when I received the 3INA VU collection, you can imagine how excited I was.

3INA which pronounces as MEE-NAH, is a new brand to me. I never came across their products before but they were kind enough to send me their newly launched UV glow-in-the-dark collection The Fluoro. All products have ultraviolet light activated components. This collection contains cream eyeshadows, pencil eyeliner, lip gloss, blush, nail polish and top coat. All products have neon glow under UV light. I received nail top coat, cream eyeshadow and eyeliner. I was also sent UV light to test out the products. Since their arrival, I am constantly playing with all the products. All I need to do now, is to attend a techno music gig or go to any festival just to show off my cool makeup *wink wink*.

Cream eyeshadow is highly pigmented, long-wearing, waterproof and stick to skin like a glue. It dries out quickly so layering a product is a bit tricky. That's why I have to work little faster. It feels like a liquid lipstick for eyes but it is not drying on skin like liquid lipstick and is quite comfortable to wear all day long. Because of long-lasting attribute, it is also a bit of work to take it off too. I soak a cotton pad in micellar water and put on my eyelid for good one minute to soften the eyeshadow otherwise if you rub or try to scratch, you can hurt the delicate eye skin. It doesn’t turn back into cream with cleansing product but crumbles. Cream eyeshadow comes in three bright and bold shades. I got the coral shade which gives a neon coral glow under UV light.

Eyeliner comes in a twist up pencil. Black colour transforms into a striking blue neon shade under UV light. It has smudge-proof formula. It is not very pigmented and skips a little but as it is not a daily makeup product, it doesn’t matter because it looks decent under UV light anyway. 

The Fluoro top coat is my favourite product of the collection. It transforms any dull nail polish into something electrifying. It gives a neon light blue glow under UV light. I wear it on bare nails for glossy finish and it still look incredible.

3INA UV collection is a fun and playful makeup. It is available on their website, in stores and at Selfridges. What are your thoughts about the collection? What product would you fancy?

Disclaimer: *This article contains PR sample. The review here is reflecting my thoughts only based on my experience. I always try to give my best opinion on every product I use.